By on February 12, 2013

Nollywood has achieved another milestone with its recent availability on some major cable networks in the United States. One of the pioneers of this move to cable networks, Perry Umoh – President, Brandcast Media, addressed some frequently asked questions in this interview with Info Nollywood.

1. “Nollywood On Demand”, what does this mean to those who dont understand the concept?
    Nollywood is Africa’s Hollywood; it’s the 3rd largest movie industry in the world. Nollywood On Demand is a Per-Per-View offering on the top 3 cable television networks and their affiliates in North America: Xfinity on Demand, Time Warner, Cox–including Brighthouse Networks–for the first time ever. It’s extremely important that the market understands that this is a test to see if there’s a market for high quality Nollywood movies in the U.S. It’s their chance to stand up and be recognized as a viable economic bloc in the U.S.    
2.How will this impact Nollywood?
    Since most of the movies on Cable networks moving forward will not be available on DVD, it addresses the piracy issues and puts more money in the pockets of producers.
3. Who are the pioneers of this project?
    Perry Umoh, the President of Brandcast Media initiated contact with these cable networks and submitted a convincing proposal with information on demographics about the target market in the U.S. It took a year of efforts to sign an agreement. Mr. Umoh then partnered with John Ikem Uche, the President of Nollywood Producers Guild in North America and the owner of Divine Visions International Studios to acquire the best of the latest Nollywood movies for review and approval for cable TV. 
4. What is the reach? How can people access this?
    The combination of the cable tv networks reaches 40 million households in the U.S. People can access through Comcast by going to Xfinity on Demand, selecting “Movies,” then “Movie Collections” and finally, “Nollywood Hits”. TIME WARNER, COX & BRIGHTHOUSE NETWORKS on DEMAND: Select On Demand, “Indies or Independent Movies” and choose Nollywood movies by titles as listed Alphabetically. The movie titles are:

Mind Game
Trapped in the Game
The Game
Married but Living Single
Bursting Out
Somewhere in Africa
Unwanted Guest
Why Marry?
Dangerous Men

Please make a comment